Download Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals PDF

TitleCandidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
File Size2.6 MB
Total Pages215
Table of Contents
                            Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
List of Tables
Preface
1 The Role of the Candidate in Campaign Messages
2 Why Campaigns Use Candidate-Centered Messages
3 Candidates and Campaign Planning
4 The Use of Candidate-Centered Appeals
5 The Types of Candidate-Centered Appeals
6 Candidate-Centered Appeals and Personal Issues
7 The Effect of Candidate-Centered Appeals
8 Candidate-Centered Appeals and Citizens
Appendix
Notes
Bibliography
Index
                        

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