Download Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals PDF

Table of Contents

                            Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
List of Tables
Preface
1 The Role of the Candidate in Campaign Messages
2 Why Campaigns Use Candidate-Centered Messages
3 Candidates and Campaign Planning
4 The Use of Candidate-Centered Appeals
5 The Types of Candidate-Centered Appeals
6 Candidate-Centered Appeals and Personal Issues
7 The Effect of Candidate-Centered Appeals
8 Candidate-Centered Appeals and Citizens
Appendix
Notes
Bibliography
Index