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TitleDesign RESEARCH.pdf
TagsQuantitative Research Survey Methodology Typography Thought
File Size68.7 MB
Total Pages202
Table of Contents
                            Cover
Title page
Copyright page
Contents
Introduction
Chapter 1 / The basics of research
	Why research?
	Getting started
	Primary, secondary and tertiary
	Key terminology
	Studio interview: Emily Hale
	Activity: Approaching research
Chapter 2 / Understanding context
	Audience and social contexts
	Design contexts
	Theoretical underpinning
	Studio interview: Andrew Hussey
	Activity: Convention
Chapter 3 / Planning your work
	The brief
	Audience
	Sources and credibility
	Recording and documenting
	Studio interview: Brian Rea
	Activity: Audience
Chapter 4 / Conducting research
	Audience research
	Market research
	Field-based research
	Process-based research
	Studio interview: Jane Trustram
	Activity: Product and customer
Chapter 5 / Using your findings
	Understanding your findings
	Responding to your findings
	Studio interview: Underware
	Activity: Classification
Chapter 6 / Presenting your findings
	Presenting research
	Completing the job
	Studio interview: Tanner Christensen
	Activity: Presenting statistics
Conclusion
Contacts
Bibliography
Index
Acknowledgements
Working with ethics
Back Cover
                        
Document Text Contents
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AVA Academia’s Basics Graphic
Design titles are designed to
provide visual arts students with a

theoretical and practical exploration

of each of the fundamental topics

within the discipline of graphic

design. Packed with examples from

students and professionals and

fully illustrated with clear diagrams

and inspiring imagery, they offer an

essential exploration of the subject.

Design Research is an inspiring
and practical guide that shows you

how to develop the best possible

solution for each project you

undertake. This book will give you an

understanding of different types of

research, how and when to apply

them, and how to respond creatively

to your research findings to produce

informed, targeted and innovative

solutions that will appeal to you,

your audience and your client.

‘In a climate where a certain search

engine is fast becoming the one-stop

hit for every research need, this book

shows a breadth of techniques,

opportunities, methodologies and

suggestions that will open up your

creative thinking in a way that no

algorithm ever could. You don’t need to

hit a search button, you don’t need to

feel lucky. You need to read this book.’

Barrie Tullett, The Lincoln School
of Art & Design, UK

Ethical practice is well known, taught

and discussed in the domains of

medicine, law, science and sociology

but was, until recently, rarely

discussed in terms of the Applied

Visual Arts. Yet design is becoming

an increasingly integral part of

our everyday lives and its influence

on our society ever-more prevalent.

AVA Publishing believes that our

world needs integrity; that the

ramifications of our actions upon

others should be for the greatest

happiness and benefit of the greatest

number. We do not set ourselves

out as arbiters of what is ‘good’ or

‘bad’, but aim to promote discussion

in an organized fashion for an

individual’s understanding of their

own ethical inclination.

By incorporating a ‘working with

ethics’ section and cover stamp

on all our titles, AVA Publishing aims

to help a new generation of students,

educators and practitioners find

a methodology for structuring their

thoughts and reflections in this

vital area.

Neil Leonard MA is a designer
and educator; he currently works

at the Arts University College at

Bournemouth lecturing on the BA in

Visual Communication. A graduate of

London College of Communication,

his experience of graphic design is

broad and encompasses areas as

diverse as typography, illustration

and new media. Through each of

these disciplines, an investigative

research interest plays a vital part

and informs his freelance practice.

Gavin Ambrose MA studied at Central
St Martins and is a practising graphic

designer. Current commercial practice

includes clients from the arts sector,

galleries, publishers and advertising

agencies. He is the co-author/

designer of several books on branding,

packaging and editorial design.

Featured topics
why research?
getting started
primary, secondary and tertiary
key terminology
audience and social contexts
design contexts
theoretical underpinning
the brief
audience
sources and credibility
recording and documenting
audience research
market research
field-based research
process-based research
understanding your findings
responding to your findings
presenting research
completing the job

Featured contributors
Simon Ålander
Fabien Barral
Ally Carter
Tanner Christensen
Creasence
Fuse Collective
Emily Hale
Andrew Hussey
Planning Unit
Motherbird
Brian Rea
Hannah Richards
Castro Smith
StudioKxx
Studio Output
Jane Trustram
Underware
Alicia Waters
Webb & Webb
Heather Webster
Ben Willers
Andrew Zo
Lynnie Zulu

ava publishing sa
www.avabooks.com
http://blog.avabooks.com
[email protected]
[email protected]

BASICS

02
GRAPHIC DESIGN




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Publisher’s note

Design
Research

BASICS

02

Neil Leonard
Gavin Ambrose GRAPHIC DESIGN

Investigation for successful creative solutions

Job: 03943 Title: BGD Design 2: Design Research (AVA)

Page:cover

ISBN: 978-2-940411-74-0

9 7 8 2 9 4 0 4 1 1 7 4 0

US$34.50£23.50

Cover, iFC-IBC 03943_C2.indd 1 4/12/12 3:42 PM

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