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Table of Contents

                            Cover
Praise for Frugal Innovation
Title Page
Copyright
Dedication
Contents
Case studies
Foreword
Preface
1 Frugal innovation: a disruptive growth strategy
	The rise of the frugal economy
	Doing better with less
	Unusual frugal competitors
	Conclusion
2 Principle one: engage and iterate
	A costly and rigid R&D model
	A market-focused, agile R&D model
	Back-end innovation: improving execution agility
	Recommendations for managers
	Conclusion
3 Principle two: flex your assets
	The rise of frugal manufacturing
	Creating a frugal supply chain
	A frugal services revolution
	Frugal organisations
	Recommendations for managers
	Conclusion
4 Principle three: create sustainable solutions
	Essential – not optional – sustainability
	The rise of the circular economy
	Widening the sharing economy
	From the circular to the spiral economy
	Recommendations for managers
	Conclusion
5 Principle four: shape customer behaviour
	Three contradictions of contemporary consumption
	Shaping consumers’ energy use
	DIY health care
	Socialising education
	Breaking (bad) financial habits
	Recommendations for managers
	Conclusion
6 Principle five: co-create value with prosumers
	The rise and rise of the prosumer
	The rise of the horizontal economy
	Empowering and engaging prosumers
	Multiple customer roles
	Conclusion
7 Principle six: make innovative friends
	The hyper-collaboration imperative
	Six ways to hyper-collaborate
	Getting hyper-collaboration right
	Conclusion
8 Fostering a frugal culture
	Evolutionary change
	The “what”: bold commitment and dynamic goal setting
	The “how”: adopting disruptive business and mental models
	The “why”: the foundation of change management
	Conclusion
9 Conclusion
Acknowledgements
Notes and sources
Index
Praise for Jugaad Innovation