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TitleGraphic Design and Architecture, A 20th Century History: A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World
File Size36.7 MB
Total Pages273
Table of Contents
                            Cover
Title
CONTENTS
INTRODUCTION
FOREWORD
FOREWORD
I: PRE-20TH-CENTURY INFLUENCES
	Petrograms and Petroglyphs
	Stonehenge
	Hieroglyphics
	The Greek Iconic Alphabet
	Roman Monumental Inscriptions
	The Pantheon
	Church of Sant' Apollinare Nuovo
	Chartres Cathedral
	Basilica of Santa Maria Novella
	Piazza Campidoglio
	Taj Mahal
	The Shaker Aesthetic
	Corn Palace
	The Arts and Crafts Movement
II: THE MODERN AGE 1900–1950
	CHAPTER 1 THE IMPACT OF INVENTION 1879–1933
		The Incandescent Lightbulb
		Eiffel Tower
		The Modern Billboard
		Hector Guimard and the Paris Metro
		Commerce and the Urban Streetscape
		The Great White Way
		Luna Park
		New York City Subway
		One Times Square and the First Zipper
		Frank Lloyd Wright and the Larkin Building Atrium
		La Samaritaine Department Store
		Michelin Building
		Horn & Hardart Automat
		Grand Central Terminal
		On the Road
		Georges Claude and Liquid Fire
		Hollywoodland
		Burma-Shave
		Edward Johnston, Henry Beck, and the London Underground
	CHAPTER 2 ART AND TECHNOLOGY: A NEW UNITY 1901–1928
		Otto Wagner and Die Zeit
		Peter Behrens and AEG
		El Lissitsky and Proun
		Aleksandr Rodchenko and Mosselprom
		Gerrit Rietveld and Schröder House
		Herbert Bayer
		J. J. P. Oud and Café de Unie
		Dessau Bauhaus
		Izvestia
		Piet Zwart and First Church of Christ Scientist
		Theo van Doesburg and Café l’Aubette
		Paul Renner and Futura
		De Volharding Cooperative
	CHAPTER 3 STYLE AND THE MASS MARKET 1924–1947
		Miami Art Deco District
		Exposition Internationale des Arts Decoratifs et Industriels Modernes
		Grauman’s Chinese Theatre
		The New York City Skyscraper
		Rockefeller Center and Radio City Music Hall
		Streamline Styling in America
		The Drive-in Service Station
		Douglas Leigh and the Sign Spectacular
		The Modern Retailer
	CHAPTER 4 BETWEEN THE WARS 1932–1945
		PSFS Building
		Century of Progress Exposition
		Fascist and Nazi Propaganda
		New York World’s Fair
		Alvar Aalto and the Finnish Pavilion
		Walter Dorwin Teague and the National Cash Register Pavilion
		Works Progress Administration (WPA)
III: THE POSTWAR WORLD 1950–2000
	CHAPTER 5 POPULUXE: THE AMERICAN INFLUENCE 1946–1961
		Tail o’ the Pup
		Las Vegas and the Neon Desert
		Morris Lapidus and the Populist Hotel
		Alvin Lustig and Northland Shopping Center
		Holiday Inn
		Howard Johnson’s
		Los Angeles’s Watts Towers
		McDonald’s
		Walt Disney and the Happiest Place on Earth
		Hollywood Walk of Fame
	CHAPTER 6 MODERNISM AND THE INTERNATIONAL STYLE 1950–1979
		Gyorgy Kepes and the Influence of Light
		Luis Barragán and Towers of Satellite City
		Josef Müller-Brockmann
		Jock Kinneir, Margaret Calvert, and the British Traveler
		The First American Modernist—Lester Beall
		Paul Rand and Westinghouse
		Chermayeff & Geismar and Chase Manhattan Bank
		Alexander Girard and La Fonda del Sol
		Mobil Oil and the Suburban Landscape
		New York World’s Fair
		CBS and Black Rock
		Lou Dorfsman, Herb Lubalin, and Gastrotypographicalassemblage
		John Massey and the Art of the Banner
		Barbara Stauffacher Solomon and Sea Ranch
		Unimark and the New York City Subway System
		The Boston T
		Rudolph de Harak and 127 John Street
		Lance Wyman and the Mexico Olympics
		Crosby/Fletcher/Forbes and A Sign System Manual
		Corita Kent and Boston Gas Company
		The “New” Construction Barricade
		Otl Aicher and the Munich Olympics
		TKTS Times Square
		Number 9
		Harper & George
		Adrian Frutiger and Paris-Roissy Airport
		AIGA Symbol Signs
		Page, Arbitrio & Resen and I. M. Pei
		Armin Hoffman and Disentis
		John Follis and Architectural Signing and Graphics
	CHAPTER 7 POSTMODERNISM AND BEYOND 1966–1995
		Venturi Scott Brown and Associates
		James Wines and Best Products
		Studio of Richard Haas
		Jean Widmer and Centre Georges Pompidou
		Milton Glaser and the Big Kitchen
		Dan Reisinger and Yad Vashem
		Turin’s Lingotto
		Maya Lin and the Vietnam Veterans Memorial
		Takenobu Igarashi and the Architectural Alphabet
		Los Angeles Summer Olympics
		Cincinnati Zoo
		The New American Marketplace
		Communication Arts and Bayside
		712 Fifth Avenue
		Solana
		Hold Everything Prototype Store
		Studio Dumbar and PTT
		Musée du Louvre
		Sussman/Prejza and Walt Disney World
		Shea Stadium
		Chicago O’Hare’s United Terminal Walkway
		Erik Spiekermann, and the Berlin Transportation System
		Alan Fletcher’s House Gates
		Corning Glass
		North Hollywood Pump Station
		The Infuence of Universal Design
		Disney’s All-Star Resorts
		Fremont Street Experience
		Morgan Stanley in Times Square
IV: THE BEGINNING OF THE 21ST CENTURY
	LAX Airport
	Universal City Walk
	NJPAC Lucent Center
	National Museum of Emerging Science and Innovation
	Bibliotheca Alexandrina
	Towers of Light
	The New York Public Library for the Performing Arts
	MoMA QNS
	Melbourne Exhibition Centre
	Seattle Central Library
	Bloomberg Headquarters
	S. I. Newhouse School of Public Communications
	The New York Times Building
	Newseum
	GreenPix Zero Energy Media Wall
	Brooklyn Botanic Garden
	The Cooper Union
	Gough Street Banners
	X Exhibition
	Photograffeur JR
GLOSSARY
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	L
	M
	N
	O
	P
	Q
	R
	S
	T
	U
	V
	W
	Z
BIBLIOGRAPHY
IMAGE RESOURCES
CONTRIBUTORS
INDEX
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	R
	S
	T
	U
	V
	W
	X
	Y
	Z
ACKNOWLEDGMENTS/ ABOUT THE AUTHOR
                        

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