Download How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content PDF

TitleHow to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
File Size2.6 MB
Total Pages396
Table of Contents
                            Praise
Title Page
Copyright Page
Dedication
Acknowledgements
Epigraph
Introduction
Chapter 1 - Welcome to the World of How-To Writing
	What if you are not an expert in any subject?
	What does a how-to writer do?
	The state of how-to writing in the information age
	10 in-demand topics for how-to writers
	Overseas competition
	5 ways to stand out from the crowd
	How much money can you make?
Chapter 2 - Choosing Your How- To Writing Niche
	Advantages of specialization versus being a generalist
	What is a niche?
	Choosing your niche
	How many niches?
	Niche size
	Is there a market for your topic on the Internet?
	Traditional publishing versus self-publishing
	Micro-niching
	Adjacent areas
	Going wider instead of deeper
Chapter 3 - Research and Knowledge Acquisition
	The hierarchy of content: information, knowledge, and wisdom
	The 4-step how-to writing process
	Research and knowledge acquisition
	What you know can make you richer
	Get other people to write your book for you online
	Interviewing subject matter experts (SMEs)
	Launching writing projects on your blog
	Your content goldmine
Chapter 4 - Products, Titles, and Outlines
	Media and format selection
	Word length and information density considerations
	Titles, heads, and subheads
	Organizing your content
	Outlining with mind maps
	Index card method
	Check out competing table of contents
Chapter 5 - Becoming a Master How-To Writer
	Levels of the game
	The 7 most common how-to writing mistakes and how to avoid them
	Matters of voice
	Matters of tone
	Matters of style
	The 3 C’s formula for nonfiction writing
	Create systems for success for your readers
	Motivating the reader to follow your instructions and achieve her goal
	Avoid content overload
	Why you should minimize hyperlinks, cross references, and content appendices
	How to make sure your how-to books never go out of date
	Quick start guides
	Formats and pricing
Chapter 6 - Getting Started with Magazine Articles
	Keep ownership of your content
	How to identify your markets
	Writing your query letter
	Tips for writing killer query letters
	Should you enclose clips with your query letter?
	Quote outside experts
	Dealing with revisions
	Writing for trade publications
Chapter 7 - Your First Nonfiction Book
	Becoming a published book author
	8 steps to getting your book published
	Taking the first step
	Your 5 book publishing options
	Why every how-to author should write at least one book
	Coming up with the right idea for your first book
	Why you should not worry about having your book idea being stolen
	Writing a winning book proposal
	Finding and working with a literary agent
	Book marketing and promotion
Chapter 8 - Make an Online Fortune Selling E-Books
	E-book formats: Kindle, PDF, others
	What makes e-books special?
	21 steps to writing and publishing your first e-book
	Ideal word length for e-books
	Choosing e-book topics
	Writing style for e-books
	E-book page layout and PDF setup
	Pricing and guarantee
	Technical glitches
	Updated and new editions
Chapter 9 - Special Reports, Booklets, Forms, Kits, and Other Short-Form ...
	Multiple price points
	Booklets
	Tip sheet
	Forms kits
	Writing white papers for fun and profit
	Compiling and marketing directories and reference guides
	Collections and compilations
	Workbooks and study guides
	Information product merchandise
Chapter 10 - Newsletters and E-Zines
	How to write and design your free e-newsletter
	How to engage your e-newsletter audiences
	How to design and format your e-newsletter
	Seven ways to build your e-zine subscriber list
	Upselling your free newsletter subscribers to a paid subscription
	Will your paid subscription newsletter fly?
	Using direct mail to launch your paid subscription newsletter
	Selling newsletter subscriptions online
	Provide your subscribers with these value added extras and bonus gifts
Chapter 11 - Recurring Revenues with Membership Sites
	What are membership sites?
	Membership site software
	Membership pricing and terms
	How to quickly and easily create a high-value paid membership site
	Marketing your membership site: the 1,000 member goal
	How to keep paid members from unsubscribing
Chapter 12 - Speeches, Presentations, and Workshops
	How to give great talks
	Write for the ear, not the eye
	Overcoming stage fright
	Using visual aids
	How to use PowerPoint effectively
	When and where to speak
	Screening speaking opportunities
	Negotiating the speaking contract
	The TSR = SR + PS + CB seminar profit formula
Chapter 13 - Colleges, Adult Education, and Public Seminars
	Public seminars—private and college
	12 tips for getting hired by public seminar firms and continuing education programs
Chapter 14 - Tele-Seminars, Webinars, Podcasts, and Radio and TV Interviews
	Tele-seminars
	How to create a tele-seminar
	Produce your own podcasts
	Be a featured guest on dozens of TV and talk radio shows this year
Chapter 15 - Training, Coaching, and Consulting
	How to make $5,500 a day training corporate employees
	Selling yourself as a trainer
	How to become an independent consultant in your field
	Becoming an independent consultant
	Why consulting is more competitive today than ever before
	The five key consulting activities
Chapter 16 - Audio CDs and DVDs
	How to professionally record a one-hour audio CD at zero cost
	Produce a three-CD audio album in less than half a day
	Overcome the objection, “I’d rather read a book than listen to an audio CD”
	Videotape your speeches for free
Chapter 17 - Make Money Selling Software
	Marketing software
	Price and value
	Response mechanisms
	10 steps for marketing software products
	Why packaging your how-to knowledge as software is more profitable than ...
	Turn your knowledge into high-priced software
Chapter 18 - Managing Your How-To Information Empire
	Expand your output into multiple media
	Tailoring your how-to writing empire to deliver your ideal lifestyle
	Cashing out: can you sell your how-to writing empire?
	How to have fun as an information writer and packager for the rest of your life
A - Appendix A: Further Exploration of the Topics in this Book
B - Appendix B: Resources, Model Documents, and Forms
Resources
About the Author
Index
                        

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