Download marketing metrics second edition the definitive guide to measuring marketing performance PDF

Titlemarketing metrics second edition the definitive guide to measuring marketing performance
File Size7.0 MB
Total Pages433
Table of Contents
                            Contents
Acknowledgments
About the Authors
Foreword
Foreword to Second Edition
1 INTRODUCTION
2 SHARE OF HEARTS, MINDS, AND MARKETS
3 MARGINS AND PROFITS
4 PRODUCT AND PORTFOLIO MANAGEMENT
5 CUSTOMER PROFITABILITY
6 SALES FORCE AND CHANNEL MANAGEMENT
7 PRICING STRATEGY
8 PROMOTION
9 ADVERTISING MEDIA AND WEB METRICS
10 MARKETING AND FINANCE
11 THE MARKETING METRICS X-RAY
12 SYSTEM OF METRICS
Appendix A: SURVEY OF MANAGERS’ USE OF METRICS
Bibliography
Endnotes
Index
	A
	B
	C
	D
	E
	F
	G
	H–I
	J–K–L
	M
	N
	O
	P
	Q–R
	S
	T
	U–V
	W–Z
                        

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