Title | Photographing Architecture. Lighting, Composition, Postproduction and Marketing Techniques. 2012 |
---|
File Size | 17.5 MB |
---|
Total Pages | 160 |
---|
Table of Contents
Front Cover
Dedication
Copyright
Contents
About the Author
Acknowledgments
Part One: The Essentials
Introduction
The Importance of Architectural Photography
Why Interiors?
Using This Book
1. Planning for the Shoot
Analyzing the Room
The Shooting Angle
The Key Players
The Existing Light
Image Usage
In Summary
2. Choosing the Right Gear
Cameras
Lenses and Angle of View
Tripods
Lights
Light Modifiers
Light Stands
Software
3. The Shooting Angle
Positioning the Camera
Focal Length, Shooting Distance, and Spatial Relationships
Preventing and Eliminating Keystoning
Reviewing the Shot
In Summary
Sidebar: Photoshop’s Lens Correction Filter
4. Lighting Interiors
Special Challenges
Analyzing the Existing Lighting
Identifying the Dominant Color Spectrum
Sidebar: Working Around Full Sun
Sidebar: The Forecast
Developing the Lighting Strategy
Positioning the First Light
Sidebar: Daylight, Tungsten, and Fluorescent Light
Balancing Mixed Lighting
Fixing Color Imbalances in Photoshop
A Test Shot
Additional Lighting
Battery-Powered Strobes
Umbrellas
Bowl Reflectors and Cinefoil
Sidebar: A Helpful Strategy
Bare Bulbs
How Many Lights?
Establishing Balanced Power
In Summary
Sidebar: Analyzing Your Test Shots
5. Photographing Exteriors
Waiting for the Right Light
Changing Perspective
Black & White
6. Postproduction Enhancements
Useful Tools
A Case Study
Basic Editing
HDR Images
Layers
A Simple Fix
7. The Clients
Ensure a Good Fit
Potential Clients
Passive Advertising
The Yellow Pages
Portfolio Sites
Bidding Sites
Craig’s List
Active Advertising
HTML e-mail
Social Networking
Live Social Networking
Referrals
Postcards
Cold Calling
Visiting Clients
Communicating with Clients
The Details of the Job
Pricing
Sidebar: Sample Estimate
Part Two: The Portfolio
Prelude to the Portfolio
Ridge Top
Stage Road
Stone Creek
The Crest
Oaks
Magnavino
Warehouse
Sound Studio
Night Shot
Big Wave Dave
Hotel
Cathedral of Our Lady of the Angels
Canyon Exterior
Conclusion
Index
Back Cover