Download Photographing Architecture. Lighting, Composition, Postproduction and Marketing Techniques. 2012 PDF

TitlePhotographing Architecture. Lighting, Composition, Postproduction and Marketing Techniques. 2012
File Size17.5 MB
Total Pages160
Table of Contents
                            Front Cover
Dedication
Copyright
Contents
About the Author
Acknowledgments
Part One: The Essentials
	Introduction
		The Importance of Architectural Photography
		Why Interiors?
		Using This Book
	1. Planning for the Shoot
		Analyzing the Room
			The Shooting Angle
			The Key Players
			The Existing Light
		Image Usage
		In Summary
	2. Choosing the Right Gear
		Cameras
		Lenses and Angle of View
		Tripods
		Lights
		Light Modifiers
		Light Stands
		Software
	3. The Shooting Angle
		Positioning the Camera
		Focal Length, Shooting Distance, and Spatial Relationships
		Preventing and Eliminating Keystoning
		Reviewing the Shot
		In Summary
		Sidebar: Photoshop’s Lens Correction Filter
	4. Lighting Interiors
		Special Challenges
		Analyzing the Existing Lighting
		Identifying the Dominant Color Spectrum
		Sidebar: Working Around Full Sun
		Sidebar: The Forecast
		Developing the Lighting Strategy
			Positioning the First Light
			Sidebar: Daylight, Tungsten, and Fluorescent Light
			Balancing Mixed Lighting
				Fixing Color Imbalances in Photoshop
				A Test Shot
		Additional Lighting
			Battery-Powered Strobes
			Umbrellas
			Bowl Reflectors and Cinefoil
			Sidebar: A Helpful Strategy
			Bare Bulbs
			How Many Lights?
		Establishing Balanced Power
		In Summary
		Sidebar: Analyzing Your Test Shots
	5. Photographing Exteriors
		Waiting for the Right Light
		Changing Perspective
		Black & White
	6. Postproduction Enhancements
		Useful Tools
		A Case Study
			Basic Editing
			HDR Images
			Layers
			A Simple Fix
	7. The Clients
		Ensure a Good Fit
		Potential Clients
		Passive Advertising
			The Yellow Pages
			Portfolio Sites
			Bidding Sites
			Craig’s List
		Active Advertising
			HTML e-mail
			Social Networking
			Live Social Networking
			Referrals
			Postcards
			Cold Calling
			Visiting Clients
		Communicating with Clients
		The Details of the Job
		Pricing
		Sidebar: Sample Estimate
Part Two: The Portfolio
	Prelude to the Portfolio
	Ridge Top
	Stage Road
	Stone Creek
	The Crest
	Oaks
	Magnavino
	Warehouse
	Sound Studio
	Night Shot
	Big Wave Dave
	Hotel
	Cathedral of Our Lady of the Angels
	Canyon Exterior
Conclusion
Index
Back Cover
                        

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