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TitleTechnical Analysis
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Page 17

BCG Analysis Of Idea Cellular























Stars:-

Idea also takes place in stars in mobile services segments. In overall operation of idea, is well

working in mobile services segments. Idea is emerging company which able to establish them in

top position. In this idea‗s mobile services are come under high market share as well as high

industry growth.



Question Mark:-

In question mark comes idea‘s 3G services. It shows that idea‘s technology is well established.

And it is considered as high industry growth but low market share. In this the company can

spend their money and make this position to cash cow.



Cash Cow:-

Idea net setter is cash cow. This is the strength of the company, where idea needs not to spend

too much on this segment because there is low industry growth but high market share. In this less

investment generate more return with respect to investment.







Stars

 Mobile services

?

 3G



Cows

 IDEA NET

SETTER

Dogs

Page 18

ANSOFF Matrix Of Bharti Airtel



To portray alternative corporate growth strategies, Igor Ansoff conceptualized a matrix that

focused on the firm‘s present and potential products and markets / customers. He called the four

product-market strategic alternatives

► market penetration [existing market + existing product],
► market development [existing product + new market],
► product development [existing market + new product], and
► Diversification [new product + new market].

The company should follow all four strategies depending on the demand and product as indicated

in the matrix. The company perhaps needs to focus more on the comparatively neglected area of

diversification.

► Market penetration: Airtel entered in broadband and fixed phone line market.


► Product development: IPLC products


► Market development: Airtel is now looking for overseas market. Company has already
make his presence in Nigeria and Seychelles



► Diversification : Airtel has now outsourcing sum of its services like customer services
with IBM





MARKET

PENETRATION

ENTERED IN BROADBAND AND

FIXED LINE MARKET





PRODUCT

DEVELOPMENT



IPLC PRODUCTS

MARKET

DEVELOPMENT

LOOKING FOR OVERSEAS

MARKET

DIVERSIFICATION



OUTSOURCING

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