Download The Coffee Boys’ step-by-step guide to setting up and managing your own coffee bar PDF

TitleThe Coffee Boys’ step-by-step guide to setting up and managing your own coffee bar
File Size1.4 MB
Total Pages224
Table of Contents
                            Contents
About the Authors
Introduction
Part One: The Good and the Bad of the Coffee Shop Industry
	Good cop
	Bad cop
	Weighing it all up and tipping the scales one way or the other
	What do you want to do for the rest of your life?
Part Two: The Entrepreneur Skills Matrix
	Key lessons before you even contemplate pouring your first cup of coffee
	Key entrepreneur skill number one: Relentless, pig-headed determination
	Key entrepreneur skill number two: Taking complete and utter responsibility for your business
	Key entrepreneur skill number three: Provide tons of value
	Key entrepreneur skill number four: Realism – the ability to really see things as they are
	Key entrepreneur skill number five: Financial discipline
	Key entrepreneurial skill number six: The ability to make tough decisions and ‘not care what others think’
	Key entrepreneurial skill number seven: Crystal clarity
Part Three: The Great Formula!
	How we developed the Great Formula
	The basic formula
	Concept dilution
	Understanding how concept dilution manifests itself
Part Four: The Great Formula Explained
	1 Passion
		The shopping centre ‘food hall’ test
	2 Taste
		Taste part one – Food
		Taste part two – Coffee
	3 Positioning
		Location, location, location is . . . nonsense, nonsense, nonsense
		Nomenclature
		Positioning
	4 People
		Bob and Brenda; understanding how customers think
		Dealing with employees
		Recruiting great staff
		Application forms
		The interview
		Induction and the concept of rules
		Introducing your rules
		Post-induction
		Some final rules about training and dealing with your staff
	5 Marketing
		Creating desire
		How to drive loads of customers into your shop
	6 Systems
		Looking at three scenarios
		Real life scenario: Bob sets up a coffee bar
		Supplier contact details
		Delivery problems
		Ingredient problems
		Why your business needs systems
		So what exactly needs to be systemised?
	7 Money
		So how does the whole money and financial thing work out?
Part Four: Step-by-step Action Plan
	A step-by-step walk through the weeks and months in the lead up to opening a coffee shop
	Step One – deciding on the model
	Step Two – deciding where you’ll be based
	Step Three – deciding whether to rent or lease
	Step Four – putting together your projected profit and loss
	Step Five – writing a business plan
	Step Six – pulling together all your suppliers
	Step Seven – open the doors!
Coffeeboys useful contacts
Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	R
	S
	T
	U
	V
	W
                        

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