Download The Story Engine: An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing PDF

TitleThe Story Engine: An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing
File Size3.7 MB
Total Pages330
Table of Contents
                            Foreword by Tom Morkes
PART I - Un Introduction To Content Marketing
	Chapter 1 - Baptism by fire
	Chapter 2 - The invisible value of content
	Chapter 3 - What kinds of businesses should use content marketing?
PART II - Content Marketing Foundations
	Chapter 4 - What makes a successful content marketing strategy?
	Chapter 5 - How to build your content around your reader’s core problems
	Chapter 6 - How to use content marketing as a tool to build relationships
	Chapter 7 - Simple SEO for busy founders
	Chapter 8 - How to capture your voice in a style guide
	Chapter 9 - How to delegate, automate, and scale up your content marketing
PART III - Content Creation
	Chapter 10 - How to plan and strategize content creation with an editorial calendar
	Chapter 11 - How to become a content idea machine
	Chapter 12 - Killer content research tactics
	Chapter 13 - How to spice up your content with visuals
	Chapter 14 - Telling your business’s story through transparency
	Chapter 15 - How to build your email list with lead magnets
	Chapter 16 - Breathe new life into old content with repurposing
PART VI - How to support and scale your content marketing
	Chapter 17 - Content marketing is a team sport
	Chapter 18 - How to scale your messaging with an email autoresponder
	Chapter 19 - Analytics made easy
	Chapter 20 - Simple strategies to boost your content with paid traffic
	Chapter 21 - How to hire and work with writers
	Chapter 22 - How to hire a content manager
	Chapter 23 - The end
                        

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